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Cheap, easy and sometimes controversial ways to beef up your guitar tone- pickup heights and strings

Saving Gibson PART V- Good leaders create good plans based on good information

Saving Gibson- Strengths Weaknesses, Opportunities, Threats

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Part IV – How to save Gibson in 10 Steps... Marketing is a lot more than advertising

Gibson Guitars needs to turn Ch11 into growth by fixing a wide range of broken processes- This Business Transformation series covers custome

Gibson Guitars- How to save an iconic American brand in 10 steps... While My Guitar Gently Weeps (fo

Process and change management is painful but necessary when you compete in global markets. Now that Gibson has to change, we examine the the

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